Does sentiment predict volatility?
Before building a model, the paper asks whether the signal exists. For every stock in the S&P 500 it takes five years of daily data from Bloomberg: the price, and four sentiment indices, each the share of that day's tweets or news items about the company that Bloomberg's sentiment tool marks as negative or positive. A Granger test then asks whether yesterday's sentiment helps predict today's variance beyond what the variance's own past already explains.
The linear version of the test finds a modest signal: the negative Twitter index predicts next-day variance for 27 percent of the stocks at the 5 percent level, and the other three indices for fewer than one in ten. The nonlinear version, which fits a small neural network instead of a linear equation, finds the same signal in 83 percent of the stocks for negative Twitter and 81 percent for positive Twitter, and in well over a third for the two news indices. The relationship is there, it is mostly nonlinear, and in the nonlinear test the ranking holds at every significance level: negative Twitter, positive Twitter, negative news, positive news. The paper reads this as predictive power, not strict causality.
Switch between the two tests and the three significance levels. The faint lines show the other test.